Lira Clinical is a global leader in skincare, providing advanced products and treatments to help clients achieve radiant, youthful skin. With a mission to empower skincare professionals, Lira Clinical emphasizes innovation, education, and quality in all its offerings.
Lira Clinical needed a robust eCommerce platform capable of managing both B2B and B2C sales channels within a single system. The existing platform was limited in scalability, lacked flexibility for seamless integrations, and didn’t support personalized experiences or dynamic pricing for B2B clients. As a result, managing separate platforms for B2B and B2C led to operational inefficiencies, with missed opportunities for streamlined operations and consistent brand experiences across channels.
CHALLENGE
SOLUTION
Lira Clinical partnered with ScaleSmart to implement a unified, fully managed B2B and B2C eCommerce solution. ScaleSmart’s platform allowed them to manage all sales channels from a single, centralized system, with modular architecture enabling integrations with CRM, ERP, and marketing automation tools. Key features like advanced catalog management, personalized pricing, and tailored customer accounts helped optimize both B2B and B2C experiences, reducing administrative overhead and ensuring consistent brand representation across customer segments.
